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Hospitality Specific

Wine Tasting Room Sales, Food and Beverage Cost Control, Human Resource Essentials, Recruiting, Hiring and Retaining Employees, Marketing and TiPs Training.

Wine Tasting Room Sales Training
Presented by Pamela Personette
Illumination Hospitality Group

This workshop covers:
· How to identify different types of customers
· How to make the customer feel special
· The power of observation
· How to ask appropriate questions
· How to improve listening skills
· How to customize the experience
· Self-discovery: the key to learning
· How to handle mistakes
· Making the “match” (the sale)

Hospitality Institute Series:  Food & Beverage Cost Control
Problems with food cost are a major reason for a restaurant’s difficulty attaining profitability. Percentages lost in cost of goods are directly taken away from the restaurant’s “bottom line.” This workshop offers templates and direction on how to evaluate food cost issues in terms of product costing, inventory tracking and control. It also addresses purchasing, portioning, waste, and internal theft. Participants leave with a thorough system.

Hospitality Institute Series: Restaurant Start Up
Starting any business is always a challenge. A restaurant can prove to be both challenging and confusing due to all the different things that need to be done. It is a lot of hard work, and it’s not always obvious what needs to be done and when. If you are planning (or even just dreaming) of opening a restaurant, this workshop could be the difference between failure and success. Your odds of succeeding are greatly increased when you develop your ideas into a plan.
 
Hospitality Institute Series: Restaurant Marketing Strategies
In this workshop, the elements of successful marketing are explored. Participants are introduced to target markets, assessing the competition, marketing strategies and how to turn these elements into an action plan. We will cover guerilla-marketing activities such as birthday and loyalty programs, as well as effective email and direct mail marketing. The workshop utilizes the classic elements of marketing with hospitality examples

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